Coming from a family that has been in the perfume business for the last 30 years, Rohit Agrawal has managed to understand the fragrance market perfectly. He has been born and bought up in an environment that speaks the ‘fragrance language’. After getting into the distribution business, Sunil,Rohit and Richa realized that the market for fragrance in India is dominated by deodorants. They managed to crack the code when they figured that perfumes are associated with an ‘expensive’ purchase, whereas deodorants are ‘affordable’. So, they began working on The Perfume Booth that offers amazing fragrances from all over the world at affordable prices. For about a year they thoroughly studied and researched the Indian market and devised this plan in a manner that the customers get to try their perfumes before they buy them. A unique concept that has never been explored before, they managed to eliminate the various steps in marketing and distributing a perfume and brought premium quality fragrances from all over the world directly to the customers using the Perfume Booth.