Here's your opportunity to be part of the mobile revolution, by helping organizations understand mobile phone usage that enable better innovation. Everyday organizations around the world work hard to develop mobile offerings that drive positive value to people's daily lives. For these organizations to successfully deliver groundbreaking solutions, a greater understanding of mobile usage is a must. IMRB Mobile Meter is the mobile audience measurement meter developed by IMRB | Digital. The meter ANONYMOUSLY tracks mobile phone usage across thousands of people who voluntarily agree to download and register the app. Users receive monthly gifts/incentives for simply being part of this research. Broad usage and behavioral insights are shared with organizations, who then create effective products/services for mobile phone user. Post registration, no efforts are required; the app silently and uninterruptedly works as a background application. Users can easily discontinue being part of the study by simply deleting the application from their phones.