All Categories
If shopping doesn't make you happy, then you're in the wrong shop.
Well, this saying is absolutely true, as nowadays you can shop for all your favourite items from the comfort of your home through various e-commerce companies in India.
Consumers struggle to decide which e-commerce sites to visit as many consumers have been duped by fake websites that take orders and money but never deliver.
After going through a thorough research, I have curated this list of top e-commerce companies in india based on their customer rating and reviews.
Further, this article discusses which Indian e-commerce companies we believe to be the greatest, how they got there, and what motivates them to keep going forward.
Additionally, If you want to know about Top Online Shopping Sites in India, go through our dedicated article on the same.
Table of Contents
Here, I have shortlisted the 15 best e-commerce brands in india, along with their customer rating on Playstore and their market share based on their popularity. Moreover, I will also discuss each of these e-commerce companies in detail below the table. So, to get the complete information, keep reading this article until the end.
E-Commerce Companies |
Rating On Playstore |
Market Share |
4.3 |
48% |
|
4.2 |
26% |
|
4.4 |
0.5% |
|
4.5 |
38% |
|
4.3 |
25% |
|
4.3 |
10% |
|
4.7 |
60% |
|
4.6 |
5% |
|
4.3 |
55% |
|
4.0 |
7% |
|
4.6 |
53.8% |
|
4.0 |
14% |
|
4.1 |
90% |
|
4.4 |
4% |
|
3.8 |
1.6% |
Below, I have reviewed each of the e-commerce companies list in india in detail along with their establishment year, founder, headquarters and product & services they offer. So, to get the entire knowledge regarding the same, go through the article till the conclusion.
An Indian e-commerce business headquartered in Bangalore was established as a private limited company in Singapore as Flipkart Private Limited. The firm first concentrated on online book sales before branching out into other product categories, including consumer electronics, fashion, household staples, food, and lifestyle goods. The service mainly contends with Snapdeal and Amazon India in the local market. Flipkart is said to be "neck and neck" with Amazon in selling gadgets and mobile phones, and it has a commanding position in the fashion sector because of its purchase of Myntra.
One of India's top digital commerce organisations, the Flipkart Group consists of the group firms Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. One of the top payment apps in India, PhonePe, is another company in which the Group holds a significant stake. With over 400 million registered users and over 150 million goods available across 80+ categories, Flipkart launched in 2007, has allowed millions of buyers, sellers, merchants, and small enterprises to participate in India's digital commerce revolution.
Key Highlights
Established In: 2007
Founder: Sachin Bansal, Binny Bansal
Headquarters: Bangalore, Karnataka, India
Product/Services Offered: Marketplace For 80+ Categories
You can also check out our article on Flipkart Upcoming Sale 2023.
Digital streaming, cloud computing, online advertising, and artificial intelligence are the main areas of interest for the American multinational technology business Amazon.com. It is frequently recognised as one of the most valuable brands in the world and has been referred to as "one of the most influential economic and cultural forces in the world". Along with Apple, Microsoft, Apple's parent company Alphabet, and Meta, it is one of the Big Five American technological firms.
On July 5, 1994, Jeff Bezos launched Amazon from his garage in Bellevue, Washington. It started out as an online bookstore but has now evolved into many more product categories, earning the nickname "The Everything Store." Amazon Web Services (cloud computing), Zoox (autonomous cars), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D) are just a few of its numerous subsidiaries. The company also has Ring, Twitch, IMDb, and Whole Foods subsidiaries. The multinational company has entered the entertainment and payment sectors by launching Amazon Prime Video, Amazon Music, and Amazon Pay.
Key Highlights
Established In: 1994
Founder: Jeff Bezos
Headquarters: Seattle, Washington
Product/Services Offered: Marketplace
Check out our article on Amazon Upcoming Sale 2023 for all the latest updates.
All of your fashion and lifestyle demands can be met at Myntra. With the broadest selection of brands and goods on its portal, Myntra, the leading e-commerce site in India for fashion and lifestyle items, promises to give customers all across the nation a hassle-free and joyful shopping experience. The company is actively working to empower consumers via fashion with various of the newest and trendiest items on the market. Myntra is the nation's go-to shopping site thanks to features like the largest in-season product selection, 100% genuine items, cash on delivery, and a 30-day return policy.
A specialised customer connect staff is on call 24 hours a day to assist you with your online purchasing needs. Myntra recognises the demands of its customers and provides them with a selection of clothing, accessories, cosmetics, and footwear from more than 500 top Indian and worldwide brands. Adidas, Nike, Puma, Catwalk, United Colours of Benetton, FCUK, Timberland, Avirate, FabIndia, and Biba are just a few examples of well-known brands. Additionally, you may purchase items from freshly launched brands like Roadster, Sher Singh, Dressberry, Kook N Keech, and others.
Key Highlights
Established In: 2007
Founder: Mukesh Bansal, Vineet Saxena, Ashutosh Lawania
Headquarters: Bengaluru, Karnataka, India
Product/Services Offered: Fashion & Beauty
If you love shopping on Myntra, check out our article on Myntra Upcoming Sale, during which you can get the most discounted rate on your favourite items.
Mumbai is home to the Indian e-commerce business Nykaa. Its website, mobile app, and more than 100 physical locations offer beauty, health, and fashion goods for sale. It became the first unicorn business led by a woman in India in 2020. Internationally and domestically created goods are sold by Nykaa. The company started selling items other than cosmetics in 2015 after transitioning from an online-only to an omnichannel business platform. Across various channels, it sells 200,000 goods from over 2,000 brands.
It offers Nykaa Luxe, Nykaa On Trend, and Nykaa Beauty Kiosks as its three offline retail models. The Luxe format includes the in-house Nykaa Beauty line of beauty goods and worldwide premium brands like Givenchy, MAC, Dior, and Huda Beauty. Products in the Nykaa On Trend format are chosen based on popularity in each category. The only store in India that carries national best-sellers like Soulflower, Lakme, and plum and foreign brands like e.l.f, Charlotte Tilbury, Tonymoly, Becca, Sigma, Limecrime, Dermalogica, and Murad is Nykaa.
Key Highlights
Established In: 2012
Founder: Falguni Nayar
Headquarters: Mumbai, Maharashtra, India
Product/Services Offered: Beauty, Wellness & Fashion Products
Additionally, go through our article on Nykaa Upcoming Sale 2023 and get all the latest beauty collections at a pocket-friendly price.
Reliance Retail's digital commerce project, AJIO, is a fashion and lifestyle brand. It is the ultimate destination for hand-picked, on-trend items at the greatest rates you'll find anywhere. Celebrating individuality and bravery, Ajio always tries to give personal style a new, modern, and approachable viewpoint.
Fundamentally, Ajio's programmes and ideology all point to the same straightforward conclusion: the only way to somewhat improve the humaneness of our society is by acceptance and inclusiveness. Just a little more stylish along the way, whether that's by developing capsule collections that simplify the process of assembling amazing looks, centralising the availability of premium international brands, bringing back India's rich textile legacy with the Indie collection, or streamlining the process of making stylish purchases with the in-house brand AJIO Own.
Key Highlights
Established In: 2016
Founder: Mukesh Ambani
Headquarters: Mumbai, Maharashtra, India
Product/Services Offered: Fashion, Beauty And Lifestyle
Mumbai, India, is home to the Indian e-commerce business Tata CLiQ. The Tata Group's Tata Unistore Limited owns this e-commerce platform. Tata CLiQ is a company that operates in the fashion, footwear, and accessory industries. The premium and luxury fashion and lifestyle destination Tata CLiQ Luxury was also introduced by the Tata Group's e-commerce platform Tata CLiQ. It has a large selection of clothing and accessories from luxury and bridge-to-luxury brands for men and women.
The foundation date of Tata CLiQ was May 27, 2016. It collaborated with Adobe for digital shopping and teamed up with Genesis Premium Fashion to offer premium labels worldwide. In December 2016, it introduced Tata CLiQ Luxury, a high-end fashion and leisure enterprise. Tata CLiQ left the consumer electronics industry in the middle of 2022, and the division was merged into Tata's main retail chain, Croma.
Key Highlights
Established In: 2016
Parent Company: Tata Unistore Limited
Headquarters: Mumbai, Maharashtra, India
Product/Services Offered: Fashion, Footwear and Accessories
The largest online B2B marketplace in India, IndiaMART links suppliers and customers. Holding a 60% market share in India's online B2B classified industry, the channel offers a platform to people, large enterprises, and small and medium-sized businesses (SMEs). The company was established in 1999 to "make doing business easy." Initially, it served as a global business directory platform for websites. However, the Great Recession of 2007–2009 forced the founders to concentrate only on Indian companies.
Since then, IndiaMART has worked with other B-town celebrities and secured different investment rounds to drive expansion and popularity since then. To be honest, there isn't much on its website that a customer cannot locate. In the unlikely event that they do, IndiaMART also offers a form for them to fill out to submit their request. Any Indian shopper may discover anything they need here, including packaging equipment, chemical dyes, healthcare products, and industry supplies.
Key Highlights
Established In: 1999
Founders: Dinesh Agarwal, Brijesh Agrawal
Headquarters: Noida, Uttar Pradesh, India
Product/Services Offered: Marketplace
Pune is home to the Indian e-commerce business FirstCry. When the firm was founded in 2010, its primary emphasis was the retail sale of baby items. The firm operated around 380 outlets in India as of January 2020. In May 2019, FirstCry established its first location in Srinagar. It is currently in the series E funding round. The online store offers over two lakh product styles from over 600 brands. FirstCry has expanded quickly to become a fresh, vibrant company with a staff of a thousand, catering to over a million parents nationwide.
FirstCry strives to offer the greatest brands and items at the best prices, an excellent online shopping experience, dependable and quick shipping, and timely customer support. FirstCry's warehouses are open around the clock in major cities, and they operate in combination with XpressBees, the company's own logistics division, to guarantee quick order processing, delivery, and customer satisfaction.
Key Highlights
Established In: 2010
Founders: Supam Maheshwari, Amitava Saha, Prashant Jadhav, Sanket Hattimattur
Headquarters: Pune, Maharashtra, India
Product/Services Offered: Baby Products
India's largest marketplace for pre-owned vehicles and motorcycles, used mobile phones, and pre-owned home and personal items is OLX, the nation's top consumer-to-consumer (C2C) platform. OLX was the first company in India to introduce the idea of C2C classifieds, and it currently holds an 80% market share in the C2C online trading sector, making it the industry leader. Being the market leader in India, OLX has played a leading role in developing and growing the nation's online classifieds industry. The platform provides Indians a fast, easy, and hyper-local method to purchase and sell used products and services. It can be accessible via PC, mobile apps, and mobile websites.
Every app store constantly lists the OLX mobile app as the best online selling and purchasing app. OLX, the forerunners of "We-Commerce" in India, connects buyers and sellers for mutually beneficial transactions. OLX India transactions demonstrated to have avoided 3.3 million tonnes of greenhouse gas emissions in 2015–16, so buying and selling through OLX also helps the environment. In addition to dominating the industry, OLX is one of the top brands in the nation.
Key Highlights
Established In: 2006
Parent Company: Prosus
Headquarters: Amsterdam, Netherlands
Product/Services Offered: Purchase & Sell Used Products & Services
Meesho is one of India's rapidly expanding eCommerce companies that has quickly built a devoted clientele in the sector. This socially aware consumer brand aims to empower India's non-metropolitan young, who are increasingly tech-savvy. The business offers a mobile app and website that simplify customer order placement and parcel tracking. Meesho does not deduct any fees from its merchants' revenues or charge them a registration fee to use the site. Seller advertisements on websites and in apps generate the majority of its revenue. Rivals include SnapDeal and Myntra, and it is one of the social commerce startups with the quickest rate of growth.
Key Highlights
Established In: 2015
Founder: Vidit Aatrey, Sanjeev Barnwal
Headquarters: Bengaluru, Karnataka, India
Product/Services Offered: Marketplace
MakeMyTrip is a pioneer in the Indian internet travel industry, having grown from the simple notion of "empowering the traveller with easy & instant travel bookings providing comprehensive choices." When Deep Kalra founded MakeMyTrip in 2000, the company's mission was to provide the US-India travel industry with the best-value goods and services, supported by reliable technology and 24-hour customer care.
MakeMyTrip began operations in India in 2005 after effectively solidifying its reputation as a customer-focused company that is trustworthy and open. When low-cost airlines began operating in India, the proportion of Indians using Internet travel options rose quickly. With only a few clicks, MakeMyTrip provided the simplicity of booking hotels, flights, and vacation packages, answering the need of the hour.
Key Highlights
Established In: 2000 (In India-2005)
Founder: Deep Kalra
Headquarters: Gurugram, Haryana, India
Product/Services Offered: Booking Flights, Hotels, Holidays, Buses, Trains And Cars
Snapdeal is called India's top pure-play value e-commerce site. One of India's top four online lifestyle buying sites, Snapdeal was founded in 2010 by Kunal Bahl and Rohit Bansal. Snapdeal's marketplace offers a vast selection of reasonably cost, high-quality products. The e-commerce platform's mission is to make it possible for Indian consumers to live the life of their dreams by providing dependable, cost-effective purchasing. Snapdeal's cutting-edge technologies and customised, multilingual interface have made buying easier for its budget-conscious customers.
Most of the goods offered by the more than 500,000 vendors on Snapdeal are in the categories of fashion, home goods, and general retail. Snapdeal's logistics networks, fueled by third-party logistics, span more than 96% of India's pin codes, enabling order delivery to more than 2,500 towns and cities and growing. The bulk of value-seeking, middle-class, price-conscious shoppers come from non-metros.
Key Highlights
Established In: 2010
Founder: Kunal Bahl and Rohit Bansal
Headquarters: New Delhi, India
Product/Services Offered: Fashion, Home And General Merchandise
The largest online ticket booking site in India for all kinds of events and movies is BookMyShow. The BigTree Entertainment firm launched the site as a ticket aggregator, and it is now the market leader for online movie ticketing in India. The platform holds a market share of more than 90% in its category. Every month, BMS receives approximately 2 billion page visits. Tickets can be reserved via their website, application, WAP platform, or internal contact centre. Due to its enormous success in the Indian market, the platform expanded internationally, entering Malaysia and New Zealand. It has lately grown to include the sale of monument tickets for well-known tourist destinations and official products.
Key Highlights
Established In: 1999
Founder: Parikshit Dar, Rajesh Balpande And Ashish Hemrajani
Headquarters: New Delhi, India
Product/Services Offered: Ticket Booking For Movies And Events
JioMart is an e-commerce business based in Navi Mumbai, Maharashtra, India. Jio Platforms and Reliance Retail first collaborated to create the firm. The firm started by selling groceries online before branching out into other product categories, including lifestyle, home goods, and fashion. December 2019 saw the soft launch of the platform. In April 2020, a prototype project was first introduced in a few locations in Thane, Kalyan, and Navi Mumbai. JioMart was fully launched across 200 Indian cities and villages in May 2020. A few days after its release, the JioMart app had over one million downloads. JioMart and Facebook inked a deal in August 2022 to introduce WhatsApp's first-ever end-to-end buying experience. As per the agreement, Jio will power its grocery purchasing business in India with WhatsApp's messaging capabilities.
Key Highlights
Established In: 2019
Founder: Mukesh Ambani
Headquarters: Navi Mumbai, Maharashtra, India
Product/Services Offered: Electronics, Grocery, Fashion, Home & Kitchen, etc.
The first managed online marketplace in India, ShopClues.com, links buyers and sellers online and provides a secure online purchasing experience. By adopting a client-centric strategy, they provide their consumers with the greatest online shopping experience possible, beginning with the greatest variety, top-notch technology, flawless fulfilment, and culminating in the most exceptional customer service you've ever encountered. Sandeep Aggarwal, Sanjay Sethi, and Radhika Aggarwal founded this in 2011. It sells gadgets, clothing, fashion accessories, and home and culinary appliances. It offers a venue for local and regional retailers, mostly from Tier 2 and Tier 3 cities, to exhibit their goods, allowing them to become national businesses.
Key Highlights
Established In: 2011
Founder: Sanjay Sethi
Headquarters: Gurgaon, Haryana, India
Product/Services Offered: Home And Kitchen, Fashion, Electronics And Daily Utility Items.
1. Business-to-consumer (B2C): Business-to-consumer (B2C) e-commerce is the most popular type of e-commerce because e-commerce companies may electronically establish a direct connection between their goods and customers. Business-to-consumer refers to the direct electronic commercial transactions that take place between companies and their customers. It is also regarded as the retail model of the four e-commerce models.
2. Business-to-business (B2B): Businesses that do business electronically with other businesses use the business-to-business (B2B) e-commerce paradigm. This e-commerce strategy is often well-liked in luxury goods or services sectors. Usually, these goods or services are traded for other companies' usage in their production processes or for direct consumer sales.
3. Consumer-to-business (C2B): This is the least prevalent e-commerce model, and freelancers are the main users of it. In this business model, customers trade goods and services with a company directly through electronic channels. In contrast to business-to-consumer e-commerce, consumer-to-business e-commerce often does not use wholesalers or middlemen.
4. Consumer-to-consumer (C2C): Peer-to-peer (P2P) e-commerce is another name for the consumer-to-consumer (C2C) e-commerce concept. In this e-commerce model, customers exchange goods, services, or information electronically via a third-party platform such as Facebook Marketplace or eBay. Peer-to-peer selling platforms are the typical term used to describe these third-party platforms.
India is becoming a dominant force in the eCommerce sector due to rising consumption and its status as a worldwide leader in the digital sphere. The eCommerce companies have a widespread presence throughout India and support the country's overall economic growth. That's it, everyone! I've taken you through the e-commerce companies in India I believe to be the best at the moment and why. However, if you still have any queries, feel free to drop them down in our comment segment, and I will try to resolve them as soon as possible.
Q. How many ecommerce companies are there in India?
A. In India, there are about 19,000 e-commerce businesses.
Q. Who is the father of e-commerce?
A. The man recognised as founding eCommerce is Michael Aldrich. In order to facilitate online transaction processing between customers and various business kinds, he established online shopping in 1979. He was an entrepreneur, developer, and inventor from England.
Q. Who is the largest in e-commerce?
A. In terms of market capitalisation and sales, Amazon.com, Inc. is the biggest online retailer globally.