Company Description - Synonymous with expertise, creativity, and finesse since its launch in 2004, BBLUNT is India’s premier hairstyling salon and academy spread across India; the preferred salon for Bollywood and the urban elite. The combined expertise of Adhuna Bhabani, trained at Toni and Guy, Vidal Sassoon, and Wella GB in the UK, and her brother Osh Bhabhani, who has over ten years of experience in hairdressing, gave birth to the brand BBLUNT. Along with a team of highly skilled stylists, they launched BBLUNT as ‘a destination hair salon’, the first of its kind in India. The brand’s claim to fame however was through its Bollywood hairstyling debut with Dil Chahta Hai which broke the traditional mold of hairstyling within the industry. Today the brand is known for its game-changing work in advertising, setting trends in genre-defining Indian films, as well as for their close association with India’s top fashion glossies, offering a glimpse of the latest in hair. The brand’s resume covers over 80+ major feature films till date with a bevy of Bollywood A-listers amongst their loyalists. Campaign Description - This is a cost per sale campaign where the publishers need to drive sales on Bblunt's website.  Target/Region - PAN India