The first impression we have of anything is almost everlasting even though the world around us keeps evolving every passing day. This is the underlying process that affects any culture of stagnancy, including something as essential as innerwear which has become completely saturated and underrated over time. Along the way we also noticed the way that men in innerwear have been portrayed so far, as hyper-masculine beings devoid of any real emotions. It was about time that these notions changed for the better. So we decided to challenge the status quo and stir up these spaces. That’s what inspired us to begin with the basics, because we believe that’s where everything takes root, on the inside.