15+ Most Demanded Products in India to Sell (2024)

Most Demanded Products in India: Earn Huge Money 

India is one of the biggest consumer markets in the world. And with the online market taking up the driver's seat, selling and purchasing things have become much more convenient. Today, we are going to look at the list of the most demanded products in India that you can sell online to earn money. 

1. Clothing 

The clothing section alone generates 35-40% of revenue during online sales on various e-commerce platforms. Whether it's apparel for women, men, or even kids, there is something for everyone. If you are looking for high-demand products to sell online, clothing could be a great option for you. You can sell out various styles of clothing, trendy designs, or collections for a particular category of consumers, like apparel for youngsters, ethnic collections, casual wear, etc. You can even manufacture your own clothes and sell them online. The market for fashion apparel is huge at present, and it generally has a profit margin of 30-60 per cent. 

2. Fashion Accessories 

After clothing, if there is any other product category that is in high demand, it would be the accessories section. It includes everything from bags, glasses, belts, hats, hairbands, watches and much more. With so many fashion influencers on social media these days, the craze for stylish accessories is increasing. Fashion accessories have become one of the most demanded products in India after clothing. The profit margin for this category is huge, around 30-60%. 

3. Electronics 

The electronics consumer market in India has grown to over 73 billion dollars and is expected to grow around 7% in the coming 4-5 years. This clearly shows the demand for electronics in the Indian market, including televisions, smartwatches, laptops and more. By the year 2025, India is expected to become the 5th largest market for electronic goods. So, if you are looking for a high-demand product to sell, the niche of electronics might be good for you. There are plenty of options for you to choose from, and then you can decide which would be best for you. This category usually holds a profit margin of 10-15 per cent, depending on the time you are selling. During online sales, electronics is one such category that offers big discounts. 

Check out: Best online shopping sites in India for electronics. 

4. Mobile Phones 

Who doesn’t have a mobile phone with them in this decade? The consumer market for mobile phones is incredibly huge in India, with over 600 million mobile devices sold last year. From being the most effective form of communication to the biggest source of entertainment and an important device for safety, mobile phones have made a significant place in everyday lives. And with so many mobile companies emerging in the market, the supply of the product efficiently matches the demand. The profit margin in the case of mobile phones varies, depending mainly on the brand and whether the item is new or used. 

5. Stationery 

You might wonder what stationery is doing in the list of top 10 most demanded products in India when we live in a digital world. However, the demand for stationery remains resilient in the market due to many reasons. The majority of the students still use pens and pencils for their studies at school and at home. Also, there is a major chunk of office-going people who still trust the strength of pen and paper in their ideas and creativity flow. With a profit margin of 30% to 40%, stationary could be an excellent choice for selling products online. Plus, the market for stationery is ever-changing, with new items and designs added every now and then. 

6. Jewellery 

Indians and jewellery is a match made in heaven. From gold, silver, and platinum to vintage and modern, the jewellery market is full of varieties and demands. The craze for online jewellery is increasing these days, and a person sitting in one part of the country can explore the many designs and pieces of jewellery from the whole country. So, if you are residing in Uttar Pradesh and want to purchase a beautiful jewellery set from Kerela, you can easily order it online. The average profit margin for the jewellery section is 45-50 per cent. Huge, isn’t it? 

7. Beauty Products

Personal grooming is not only associated with women these days but with men as well. Of course, it's a good thing, as grooming is less about hiding flaws and more about taking care of yourself. The market for women's beauty products has always been vast, and now the beauty product market for men is also expanding. From skincare to makeup products, the beauty industry is coming up with a range of products to cater to the desires and needs of consumers. The beauty products and skincare market provides a profit margin of 10%-15% for normal items. It can go upto even 55%-58% for the luxury brands. 

8. Baby Products 

Parenting is evolving in India, with more and more parents opting for branded and suitable products for their babies. The baby care market is filled with a wide variety of products, like baby powders and lotions, baby grooming kits, feeding spoons, waterproof dry sheets, switchboard covers, toys and more. The profit margin for the baby care products category varies from 20 to 40 per cent depending on the item. Currently, the baby care market in India generates a revenue of over 13 billion dollars, and it is expected to grow by 17% and cross the 38 billion dollar mark in the coming 5-6 years. This makes baby care items very promising in the list of most demanded products in India online. 

9. Kitchenware & Appliances

With changes in lifestyle and the increasing trend of aesthetics, kitchenware and appliances are becoming a hot sale in India. From air fryers to coffee machines and from copper utensils to ceramic mugs, kitchens are becoming more and more hygienic, healthy, and good-looking. The average profit margin for kitchenware and utensils is around 15-25 per cent. One of the best things about this category is that until the food is available in this world, food-making appliances and related products will always be there. 

10. Convenience Foods

From binge eating and party snacks to ready-to-eat and frozen foods, the demand for healthy and tasty food items is never-ending, especially in the country of 1.4 billion people. A fast-paced lifestyle and a globally connected world led to the surge of a variety of convenience food in the Indian market. For instance, when a large number of the population started watching K-dramas a few years back, the demand for Korean noodles surged in the market. Now, there is a huge variety of Korean dishes, including Korean noodles, Kimchi, Rice cakes and more. 

11. Footwear

India is the second-largest producer of footwear in the world. At present, the Indian footwear market is catering to a business of around 20 billion dollars, which is expected to grow to over 90 billion dollars in the coming 6-7 years. So, people searching for the most demanded products in India to sell can surely take footwear items into consideration. The average profit margin for the footwear category revolves around 10-15 per cent, depending on the brand. The footwear collection has grown big time, especially in the last few years. Consumers are looking for different products based on comfort, design, looks, price, etc. A considerable number of options are available for men, women, and children, making the footwear section one of the most discounted categories in online sales. 

Check out: Top online shopping sites in India. 

12. Home Decor 

With the increase in disposable income and growing desire towards a high-quality lifestyle, home decor is becoming a rapidly growing segment in the e-commerce industry. The online market is full of home decor items like stylish table lamps and lights, designer table items, cushions, drapes, carpets, wall hangings and much more. Home decor is one such category that provides a huge profit margin, around 30 to 40 per cent in this case. With so many options available, home decor items are among the most demanded products in India online. 

13. Customised Gifts 

The festivals in India are never-ending. And when there are no festivals, there are birthdays, anniversaries, marriages and other special occasions. This makes the demand for gift items a never-ending phenomenon. People in India are becoming more thoughtful and are increasingly searching for unique and customised gifts. Well, customised gifts do hold sentimental value, and we can not deny that. This also means that there is a huge scope for putting new items on the table every now and then. You can sell anything from customised mugs, cushions, photo frames, keychains, pens, bottles and more. This category holds a profit margin of around 10-15 per cent, depending on the product. 

14. Health & Personal Care

Since the COVID times, people have become more caring towards their physical and mental health. This has boosted the demand for health-related equipment, health supplements and gym equipment in the market. People are also focusing more towards their skincare and hygiene. Weighing machines, sunscreens, handwash, deodorants, air purifiers, sanitary pads, etc., are among the most demanded products in India. Apart from these, herbal supplements like Ashwagandha, Triphala, Honey, Nutritional drinks, Matcha, and more are also becoming popular in the market.

15. Toys & Games 

The gaming and toy industry is an evergreen in the market. With the increasing population, the Indian market needs more toys for babies and children. The profit margin for this category revolves around 25 to 30 per cent, which is really good. Plus, with global interconnectivity, a variety of options are there to present to the customers. Some of the most demanded products in India from this category are puzzles, minicomputers, remote control toys, dolls, musical toys, train sets, balls, etc. 

16. Mobile & Computer Accessories

Mobile phones, computers, and laptops are everywhere around us. Many things that were considered not-so-important earlier are becoming popular. For instance, in the old items, people used to have one phone cover for years, but not so many choices, they get bored and want new ones every few months. Other things like this are laptop covers, laptop stands, phone stands, power banks, etc. Many other essential items like mouse pads, type C chargers, laptop tables, USB keyboards and more are also witnessing a surge in their demand. The items in this category generally have profit margin of 30-60%. 

Final Word 

The list of most demanded products in India has precisely two categories. One is the items that have always been in great demand, like clothing, beauty products, and jewellery. The other is the items that have recently surged in popularity, like healthcare essentials, grooming products, customised gifts, etc. With the online e-commerce business booming these days, it would be a good idea to sell the most demanded products in India online. Profit margins on most of these product categories are also great. 

Questions You May Have 

Q. Which product has the highest demand in India?

Ans. Electronics, home appliances and clothing are the most demanded products in India. 

Q. What is most selling thing in India?

Ans. Clothes, mobile phones, novels and jewellery are the items most sold in India. 

Q. What products have the highest demand?

Ans. Fashion apparel, beauty products, shoes and perfumes are among the top 10 most demanded products in India.  

Q. What is the most demanded product in India offline?

Ans. Footwear, clothing and convenience food are the most demanded products in India offline. 

Q. What are the most demanded products in India online? 

Ans. Fashionwear, footwear, home decor and beauty products are among the top 10 most demanded products in India online.