Danish sports brand hummel has a long history within the international sportswear industry. Headquartered in Aarhus, Denmark the hummel mission is to CHANGE THE WORLD THROUGH SPORT based on a unique Company Karma philosophy that strives to balance running a profitable business, while maintaining a high degree of social responsibility. hummel designs, produces and markets high quality clothes and sports equipment, as well as fashion and leisure sportswear for both adults and children. hummel is privately owned and part of the Thornico Group.