Every notion starts with a problem. Ours was very simple: glasses are too expensive. We were students when one of us broke his glasses on a Trekking. The cost of buying them was too high and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options? It turns out there was a simple explanation. The eyewear industry is dominated by a single company in India that has been able to keep prices artificially high while reaping huge profits from consumers who have no other options.